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Welcome to AdMission, the portal to graduate job opportunities in the advertising industry. If you’re interested in a career in advertising, then AdMission is for you.

AdMission is run by the IPA, the Institute for Practitioners in Advertising. We represent over 300 advertising, communications and media agencies.

We’ve developed AdMission to make it easy for you to find out more about the advertising industry; what we do, who we are, and how you can get involved!


What is advertising?

Advertising is a $540 billion global business, with average growth of over 4% a year. UK growth is even higher, at over 5%, and the UK leads the world in the transformation to digital.

Advertising creates over 250,000 UK jobs and drives the wider UK creative economy. Advertising underpins the business success of major technology platforms like Google, Facebook and Twitter.

Advertising is anything that promotes a brand or concept. In the days of Mad Men, that meant an advert on the telly, in the newspaper, on the radio or on a billboard. Nowadays, advertising can be a tweet, an app, a stunt, a start-up, a film, a website or even now products and services like the Nike + Fuelband.

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Why Advertising?

Advertising is a business discipline built on creative ideas, backed up by technical and creative know-how. Here, you have the potential to be an agent of change. This is a career that makes an impact. Right now, the industry needs three types of talent.

Agencies want scientists who can translate data into insight, and harness technology to create new communications ecosystems.
Advertising wants creative technologists who can turn ideas into product and service design.
The industry wants better cross-cultural representation in every part of the business.
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Together IPA member agencies take on around 1,200 graduates and school leavers each year, making us one of the top UK employers. Has your appetite been whetted?
Take a look at these routes into the advertising industry.

See which IPA member agencies offer graduate schemes.
Learn on the job with our apprenticeship scheme.
Find out what jobs are available right now

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