Arsenal in engagement push

Arsenal is the first Premier League club to launch an app specifically for young supporters as it makes ‘fans of the future’ a key priority.

Source: Marketing Week


Pinterest Launches Advertising in UK

Pinterest in to offer advertising to UK brands for the first time as it looks to monetise it’s growing user base. By doing this, Pinterest is hoping to prove to brands that it can drive sales.

Source: Marketing Week 


Messenger Codes

Facebook opens up messenger to brands with scannable “messenger codes”. This allow brands to display codes that can be scanned by customers in order to start up an instant one on one conversation on the messenger platform. Facebook is hoping to make Messenger Codes a key customer service tool.  Three new tools are set to be released – messenger codes, Messenger Usernames and Messenger Links.

Source: Marketing Week


The days of telepathy are nearly upon us.

The future of personal brand interactions and experiences is set to become almost “telepathic” in its capabilities. This is the goal of Atom Bank, which is developing mobile tech that will allow the financial services newcomer to deliver hyper-personalised communications and offers.

Source: Brand Republic 


Online short-form video (under 20 minutes) should generate ten billion hours of viewing in 2015

A spectacular achievement for a format that barely existed a decade ago. It is predicted that this year global revenues from short online video clips will generate over £3 billion, which is just over 1% of global TV advertising and subscription revenues.


The Kia ‘Game On’ app

Kia’s tennis app, which turned a smartphone into a virtual racquet, was a brand-building success.