Top 5 Official Olympic Ads

Always #LikeAGirl

Minute Maid #doinggood

P&G Thank You, Mom

Samsung Official TVC: “The Chant”

Visa/The Carpool to Rio

Source: Campaign 


McDonald’s on Pokemon Go!

McDonald’s was the first brand to advertise on Pokemon Go. It is part of their strategy to ensure that the brand is involved with new innovative marketing platforms.

Source: Marketing Week 


Waitrose Streaming Live Ad from Dairy Farm

This coming week, Waitrose is planning on streaming a live advert from one of its dairy farms in order to show consumers where their food comes from.

Source: Campaign 


H&M Encourage Recycling

The retail brand has launched its first campaign focusing on behavioural change by encouraging consumers to recycle their unwanted clothes in order to pave the way for a “sustainable fashion future”.

Source: Marketing Week 


Taste Like This Feels

Both Cadbury and Coca Cola have adopted an eerily similar slogan for their campaigns both focusing on the emotional enjoyment of the products taste.

Source: Marketing Week


Top 5 mobile Christmas Ads of 2015

Mark Slade, EMEA Managing Director if mobile ad specialist Opera Mediaworks reveals his top 5 mobile ads of the holiday season.

In no particular order – Marks & Spencer, Stork, Currys PC World, Budgens and Burberry.

Source: Brand Republic 



Aldi’s Spoof Ad tops John Lewis Christmas Ad

With just over two weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out rival retailers in the Christmas ad battle.

Source: Marketing Week 


McDonald’s: ‘Our Food. Your Questions’

Can brand transparency be at the heart of an engaging and effective case study?



The end of the road

Volkswagen saw a chance to rekindle consumers’ love for its Kombi. But how deep did it go?