ogilvy

David Ogilvy – On writing:

“Good writing is not a natural gift. You have to learn to write well.” On September 7th, 1982, Ogilvy sent an internal memo to all agency employees, titled “How to Write” with 10 hints on how to write. Here is the first: 1. Read the Roman Raphaelson book on writing. Read it three times.

lisa_feat

How to build a thriving career in Search

Lisa Myers, CEO and Founder of Verve Search, reveals her inspirational journey from SEO rookie to business owner and award winner.