There’s never been a more exciting time to work in advertising. Rapid technological transformation continues to create new opportunities to do things differently. Brands will continue to rely on agencies to take them by the hand and led them into the unknown.
The pace of technological change means we need to people with different skill sets to make the most of the opportunity; people who have the skills to analyse massive amounts of data; people who can understand human behaviour; people who can design and build digital experiences.
People will “step into” brand experiences and ads will be filmed with 360-degree cameras. Marketers will sponsor rides at theme parks and then bring them into your home via Oculus Rift so you can enjoy them in your living room, at no cost.
Amy Kean, Head of Futures at Havas Media.
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