Introducing the IPA

The IPA is the professional institute for advertising. The IPA was established in 1917 to represent advertising agencies to Government. Since that time, the benefits of having a collective body to discuss issues of the day has never lost its appeal. The IPA still works with Government today to represent the sector worldwide.

We represent 23,000 people in 300 agencies

The IPA stands for thought leadership, best practice and continuous professional development. It sets the professional standards for the industry, the qualifications framework, and takes a lead on the talent agenda. It also promotes the value of what agencies do. You can find out more on the IPA’s website.

We take on a 1,000 graduates each year as an industry

“It’s my strong belief advertising can be a noble profession and what we do is fundamentally of great value and good.”

Tom Knox, Former IPA President & Executive Partner MullenLowe

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