Turn big data into big ideas.

When you use the internet, you leave behind a trail of information about what you have been doing online. Advertisers can aggregate and analyse this data, they can show you products that you’re likely to be interested in. Now, imagine how many people use the internet everyday. A massive amount of information is being created. That’s why we call it big data.

The advertising industry has a big crush on big data.

Big data offers endless possibilities to make better advertising. To make the most of this opportunity, we need to fill the advertising industry with computer scientists and mathematicians who can mine big data for insights. And we need social scientists who can translate these insights using their knowledge of human behaviour.

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

David Ogilvy, founder of Ogilvy & Mather

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