In 1988, an advertising agency started a movement when they created the famous tagline ‘Just Do It.’ In 2004, another agency set out ‘to create a world where beauty is a source of confidence and not anxiety.’ They called it the ‘Campaign for Real Beauty’.
Like Nike and Dove, companies work with agencies to create ideas that will transform their business. If you join the advertising industry, you’ll follow in the footsteps of people who have changed the world. Just remember, with great power comes great responsibility.
“All of us who professionally use the mass media are the shapers of society.”
Bill Bernbach, founder of Doyle Dane Bernbach