My journey into marketing started 15 years ago – As a Psychology graduate, I never considered marketing industry as an option as it was unknown to me. I stumbled into marketing through a recruitment consultant and I have never looked back.
Studying psychology gave me an excellent platform to understand human mind and behavior’s however I was always inclined towards the business world and how brands reach out to their consumers. Working in marketing has allowed the perfect combination of both of these two things. I love seeing how ideas come to life and how my insight helps brands communicate the message to their audience. I am responsible for marketing my agency and help the agency in its phenomenal growth. I also created a new division within my agency that helps brands better engage, understand and connect with their growing ethnic consumers.
I always strive for success in what I do, however I firmly believe that life is all about the journey and not the destination. Hence my journey, though wasn’t planned, has been full of opportunities that I took on with positivism. I am lucky to work in an environment that allows me to embrace who I am and as a result my journey has been full of wonderful moments and stories to tell my children and friends. I have been fortunate enough to have both a great working life whilst enjoying brining up a young family and I haven’t had to give one up over the other. I’d like to see more women like myself in this exciting and embracing industry.