SUFIA PARKAR

Study

Psychology
Coventry

Work

Business Development Director
McCann Birmingham

Future

Who knows?

My journey into marketing started 15 years ago – As a Psychology graduate, I never considered marketing industry as an option as it was unknown to me. I stumbled into marketing through a recruitment consultant and I have never looked back.

Studying psychology gave me an excellent platform to understand human mind and behavior’s however I was always inclined towards the business world and how brands reach out to their consumers. Working in marketing has allowed the perfect combination of both of these two things. I love seeing how ideas come to life and how my insight helps brands communicate the message to their audience. I am responsible for marketing my agency and help the agency in its phenomenal growth. I also created a new division within my agency that helps brands better engage, understand and connect with their growing ethnic consumers.

I always strive for success in what I do, however I firmly believe that life is all about the journey and not the destination. Hence my journey, though wasn’t planned, has been full of opportunities that I took on with positivism. I am lucky to work in an environment that allows me to embrace who I am and as a result my journey has been full of wonderful moments and stories to tell my children and friends. I have been fortunate enough to have both a great working life whilst enjoying brining up a young family and I haven’t had to give one up over the other. I’d like to see more women like myself in this exciting and embracing industry.

"I love seeing how ideas come to life and how my insight helps brands communicate the message to their audience"