SIMI MOHAN

Study

Engineering
Government College of Engineering, Trivandrum India

Work

Digital Search Strategy Exec
SMV Group

Future

Precision Marketing

Getting into digital advertising after an Engineering degree was purely by chance. I wanted to work in a fun fast moving industry which made use of technology and analytics but was not monotonous at the same time.

When I realised Digital agencies have the best of both world, there was no looking back. I applied for the top agencies through IPA job opportunities and finally landed with Starcom MediaVest group within the Search Strategy team. It’s a very dynamic industry which gives me a fresh challenge to work with each day.

Working in a digital agency opens up a lot of opportunities and you will be constantly learning as you are growing. Although I started with Search, I am now a part of a very integrated team now known as Precision Marketing which incorporates various channels like Paid Social, Paid Search, Programmatic and more.

"When I realised Digital agencies have the best of both world, there was no looking back."