Getting into digital advertising after an Engineering degree was purely by chance. I wanted to work in a fun fast moving industry which made use of technology and analytics but was not monotonous at the same time.
When I realised Digital agencies have the best of both world, there was no looking back. I applied for the top agencies through IPA job opportunities and finally landed with Starcom MediaVest group within the Search Strategy team. It’s a very dynamic industry which gives me a fresh challenge to work with each day.
Working in a digital agency opens up a lot of opportunities and you will be constantly learning as you are growing. Although I started with Search, I am now a part of a very integrated team now known as Precision Marketing which incorporates various channels like Paid Social, Paid Search, Programmatic and more.