I’ve always had a fascination with the mind and how it influences human behaviour, but after studying neuroscience for two years I wanted to begin applying what I had learnt outside of the lab, and try something altogether more creative. After considering a number of careers I realised that advertising was the natural fit for me as it offers the best of both worlds – studying human behaviour paired with creative problem solving. After observing how an agency works during a summer internship, I began applying to Account Management grad schemes.
Account Management is the only role that allows you to touch every part of a campaign – it’s my job to lead a project and get the best out of the team around me, whether that’s a planner, a creative, or even a client! No two days in account management are ever the same and it’s the very nature of this fast-paced problem solving that has hooked me this on industry. Although I have transitioned away from a traditional neuroscience career, I still use my degree on a daily basis when analysing consumer mindsets in order to help produce creative business solutions.