DEANNA WOOSEY

Study

Economics & Maths
Lancaster

Work

User Experience Planner
Iris

Future

Advertising

Since starting University I have always been told that my degree choice meant that every option is available to me when I graduate. The only problem was that I had no idea what I wanted or could really do. As I started gearing up towards the inevitable path of finance, I knew this was not suited to my personality or aspirations, so when the IPA came to introduce the AdMission internships at my University, I was immediately intrigued. Advertising is something I had considered before leaving school but since I was advised to follow a maths route, this is what I chose. The opportunity was a revelation as it meant I could work in a creative environment, as I had always wanted, but still use my analytical and technical skills that had taken me to this point.
Studying Economics and Maths is an interesting mix due to the variation of skills needed for both; for maths, it’s all about logic and problem solving, but for economics it’s critical thinking and ability to form opinions. However, despite their differences, both require the ability to express ideas fluently, concisely and coherently. All of these are needed in any workplace but particularly so for every stage in advertising.
After this internship I will still have a year before I graduate. Then, if all goes well, I hope to find a graduate role where I can stay in the advertising industry.

"The opportunity was a revelation as it meant I could work in a creative environment, as I had always wanted, but still use my analytical and technical skills that had taken me to this point."