Soon after starting University I had the opportunity to meet a few people from advertising and media who inspired me with their passion and enthusiasm for all the work they do. It was at this point that I realised I wanted to have a career in the industry. Four years later I joined the inaugural year of the Dentsu Aegis Network Advanced Programme, which has been specifically designed to support the development of recent graduates aiming for leadership careers.
Being on the programme allows me to see the full breadth of agency life from working in data and insights to leading strategy on experiential campaigns. I absolutely love the variety and challenge I’ve had working on different client accounts. It’s incredible how I am able to use my Psychology degree to help inform client strategy and develop it from concept into reality. In addition, being able to work across the network in various divisions and brands provides a unique all-round perspective on the industry. In terms of the future, I’m currently working towards securing a senior role in strategy combining my creativity with my love of data.