Fridge Raiders MMM3K / Kerry Foods / Saatchi & Saatchi

Saatchi & Saatchi teamed up with YouTube vlogger The Syndicate Project to create the world’s first ultimate hands-free snacking & gaming device. They used it to promote and create desire for Fridge Raiders amongst teens by positioning them as the perfect gaming snack.

Who did what?

Saatchi & Saatchi

Paul Silburn / Kate Stanners

Rob Potts / Matt Guy

Andy Jex / Will John

Tom Callard / Tom Gibson

Charles Pym / Sam Hawkey / James Barker