WORK FOR CHARITY

Stand Up to Cancer / AXA / Havas Media

Havas Media helped AXA PPP form a unique partnership with Cancer Research UK to become official champion of ‘StandUp2Cancer’, a week-long, celebrity-fuelled fundraising drive.

Who did what?

AXA PPP

Havas Media

Sarah Talbot is a Brand Campaign Manager at AXA UK. She coordinated AXA’s sponsorship and advertising, making sure that it showed AXA’s dedication to helping its customers prevent cancer. Before working in advertising Sarah gained a degree in Geography.

Tom Kislingbury is the Planning Director at Havas Media. He is responsible for turning the strategy into a reality.  If strategy is deciding how to win, the PD’s job is working out how to make it into something with roots in the real world and consumer’s lives.

Meghan Weatherill is the Account Director at Havas Media. She is the architect of how the various channels we used could come together to efficiently and seamlessly present one brand experience to our target audience. She has a degree in Psychology so knows how to get under skin of human behaviour.

Zoe Whelehan is the Account Manager on the client planning team at Havas Media. She made sure that all plans brought to life the strategy and media vision from Tom and Meghan whilst managing relations from media houses, the client and our buying teams. Before media, Zoe studied Advertising where group work was a huge chunk, so she’s used to bringing together work across disciplines!

 

Nick Crowder is the Senior Activation Planner Buyer at Havas Media and plans all digital media. It was up to him to plan and book all of our online media, as well as making sure our social competition fed seamlessly into our YouTube home page takeovers, showcasing user generated videos.

Andrew Johnston is the Head of Vision at Havas Media and plans all vision aspects of our campaigns, from TV to Cinema to Sponsorships. He liaised directly with Channel 4 to plan and book the TV elements of the sponsorship to make sure our nifty idents were seen by our target audience! Andrew’s role involves a lot of maths and building long lasting relationships with different media houses.

Michael Cheeseman – Account Director at Kitcatt Nohr. Michael managed the creation and production of the campaign to ensure the work fulfilled AXA’s brief and ran on time and to budget. He studied Business Studies at university.

Simon Bosworth – Creative Director at Kitcatt Nohr. He created the idea for the Stand up to Cancer campaign and worked with the film director to execute the idents. Simon also created the supporting media.

Kirsty Simpson- Sponsorship Manager at Cancer Research UK. She managed a portfolio of corporate sponsors for ‘Stand Up To Cancer’, ensuring the delivery of sponsorship packages, including full contractual rights and an integrated activation campaign for each partner.  Before working in sponsorship, Kirsty gained a degree in Advertising and Marketing.