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giffgaff / giffgaff / Albion

Albion worked with O2 from day one to grow market disruptor giffgaff. Initially incubating it in their offices, Albion launched giffgaff in just six months. They even came up with the name.

Who did what?

The account handler represents the client at the agency. They have a key role in the development of the advertising campaign and are the people who are in charge of the relationship with the client. Account handlers are responsible for developing an in-depth understanding of the client’s marketplace and their business, their objectives and then working closely with planners to translate the client’s marketing briefs into agency creative briefs.

A Senior Project Manager is responsible for supervising Project Managers and Assistant Project Managers. They are be expected to have everyone in the right place at the right time to enable the agency to move forward and produce great creative work – on time, on budget and as efficiently as possible.

A producer is someone who develops ads, commercials and other forms of marketing for a client or company. A Producers main responsibility is to help businesses generate income by making potential customers aware of their products and services.

Working alongside an Art Director within the creative department, copywriters work with client briefs to conceive, develop and produce effective advertising campaigns. The Copywriter provides the verbal or written ‘copy’. This may include creating slogans, catchphrases, messages and strap-lines for printed adverts and leaflets. They are also involved in writing text for web advertising, as well as scripts for radio jingles and TV commercials.

An Art Director works alongside a Copywriter to form a ‘creative team’. Traditionally, the copywriter produces the words to go with the visuals created by the art director. The Art Director works on the campaign from the outset and manages details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.

Strategists gather, define and clarify the insights that drive creative solutions and help make a difference to the clients business. They conduct research and workshops to help drive client strategy forward as well as keeping on top of emerging behaviours and technologies that may impact on the clients’ business.

A Community Manager is the voice of the company externally and the voice of the customers internally. The Community Manager is an appointed administrator for clients’ corporate social media communities (i.e. Facebook page). They are the active brand voice in social media on behalf of clients, based on social strategies.

A Social Strategist develops and implements the strategic approach for social branding and outreach while building a community that engages clients’ best prospects for their brands.